Una elección cosmética consciente
From the sweetest technology, the purest formulas for professional results and performance. A professional hair-care line with green formulas boosted with the glico-cosmetic technology. Naturality of the ingredients, vegan-friendly formulas and packaging sustainability make PUREST a conscious cosm-ethic choice that responding to every specific need, lends deep hydration, balance and shine.
Restructuring and shining mask for hair lengths with mannose and isomalt. For hair damaged by environmental, chemical agents, and mechanical stress
Purest has boosted its green formulas with the glico-cosmetic technology to obtain immediate and visible efficacy. Sugar chemistry (mono - disaccharides), matched together or combined at a molecular level with proteins, maintains hair perfectly hydrated and increases hair quality and scalp health.
In our laboratory, we have developed green formulas that guarantee maximum skin tolerability and respect for the Planet. We have declared on each product the % that make the difference.
Up to 97% natural origin ingredients. We have activated each product with two different kinds of upgrading boosters:
1) A personalized blend of essential oils that substitute synthetic fragrances and are, at the same time, active ingredients.
2) The last generation of glico-cosmetic technology that provides the specific, functional, active ingredients in each line. The ingredients increase the professional efficacy of every single product with regard to the goal to be achieved.
Purest looks forward to a greener future and sustainable development. We have made rigorous choices also on our packaging to make our products environmentally friendly. Our commitment to numbers: from 50% to 100% - the percentage of recycled plastic contained in our packaging, 40% + 15% - the paper used in our cases and our communication is made of 40% recycled paper and 15% upcycled paper from agro- industrial waste, 100% - is the recyclability percentage of glass, > 50% - plastic saving in our tube caps (plasticless approach), 14 - the number of our products in the range. All products are combinable among each other to have all necessary treatments avoiding over-packaging and double or useless references.
OUR PROJECT TO HAVE A CLEAN AND PURE SEA AGAIN.
Screen Purest is LifeGate PlasticLess® partner for 2023-2024. In detail, our environmental commitment is to free and preserve seas from pollution due to plastic materials. Thanks to the sponsorship of a Seabin device for plastic collection in Pescara Harbour, Purest contributes with a concrete gesture to reducing plastic and microplastic waste pollution in one of our Italian seas. The Seabin is a collection bin that floats in water and can capture over 500 kg of debris a year, including microplastics. A local environmental supporting project for our homeland that wants to be also a global message of care for man, the aquatic life forms, and the Planet’s health.
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A conscious cosmethic choice